ITTF.com – Smashing the records of the Qoros 2015 World Championships, the Perfect 2016 World Team Championships staged in Kuala Lumpur, Malaysia from Sunday 28th February to Sunday 6th March, was the most social and digital of all time. #ITTFWorlds2016, reached over 48.5 million people across the International Table Tennis Federation’s social and digital platforms.
“It is satisfying seeing that our carefully laid out strategies resulted in figures that exceeded all our expectations across our social and digital media platforms”, said Matt Pound, the ITTF Promotion and Media Manager. “It proves the incredible global appetite for international table tennis and we will now think of new and innovate ways to engage our fans and increase these figures even more.”
The ITTF Facebook page (Facebook.com/ITTFWorld) was the star performer, achieving 19,756,881 total reach, and close to 34 million impressions on the ITTF Facebook page, doubling the feat recorded in Suzhou.
Event posts on the ITTF twitter account (@ITTFWorld) left over two million twitter impressions, while on the International Table Tennis Federation’s Sina Weibo, the Chinese hybrid between Facebook and Twitter, relevant posts using the official hashtag alone, reached over 5.4 million people.
With 248 videos created for the eight days of competition, viewers from 144 countries tuned in to followed the world’s biggest table tennis event on the ITTF Youtube channel (YouTube.com/ITTFChannel), resulting in three million views on the platform.
ITTF.com/itTV, the ITTF free online streaming platform, which lived streamed eight tables from Kuala Lumpur, saw 735,500 unique visitors accessing the platform to watch the world’s best teams battle for the Championships title, live and on demand.
Over the eight days of the Championships, 351.44 million hits were recorded on the ITTF.com, where 3,717,648 unique visitors accessed the ITTF page for results and updates about the World Championships.
Other than breakthroughs on the social media platforms, which now has 1.3 million fans, the 2016 World Championships also broke television ratings in China and Japan on the last day.